Chicago Chiropractor Uses Social Media to Promote Alternative Health Care for Children. Visit www.backstromwellness.com
Monday, July 28, 2008
Thursday, July 24, 2008
Reputation Management | Removing Bad Review | Rip Off Report | Post 3
Organic Ranking Systems, Chicago 630.269.3725
Update: I was ready to drink champagne two nights ago when to my surprise I searched Google for my client's company name (as I do obsessively throughout the day) and there was no rip off report! The SEO gods had answered my prayers. My client and I spoke later on and basically he called me his hero. My mother-in-law has instilled in me an irrational impulse toward superstition so I said hamsa hamsa hamsa, kine hora while simultaneously knocking on wood under a horseshoe. At 6am the next morning I checked Google again and...
Stay tuned for the next installment to hear more about my struggle for justice against the digital scarlet letter... review sites that abuse their power and shame good businesses!
Rachael@katzrecruiters.com
Update: I was ready to drink champagne two nights ago when to my surprise I searched Google for my client's company name (as I do obsessively throughout the day) and there was no rip off report! The SEO gods had answered my prayers. My client and I spoke later on and basically he called me his hero. My mother-in-law has instilled in me an irrational impulse toward superstition so I said hamsa hamsa hamsa, kine hora while simultaneously knocking on wood under a horseshoe. At 6am the next morning I checked Google again and...
Stay tuned for the next installment to hear more about my struggle for justice against the digital scarlet letter... review sites that abuse their power and shame good businesses!
Rachael@katzrecruiters.com
Thursday, July 17, 2008
Reputation Management | Removing Bad Reviews | Rip Off Report | Post 2
Today I was with my client who is having problems with Rip Off Report. Due to the high ranking video responses we created to counter the destructive effects of the false accusations lodged with or by ROR, a disturbing development leaves me no choice but to go silent on this issue for now. I will complete my earlier post as soon as I am allowed to do so.
What I can say is that companies must actively manage their online reputation. Silence is as good as admitting guilt. Do not let others define who you are. Be proactive, consistent and aggressive when it comes to your online reputation. If you have a bad review online and need advice, feel free to e-mail me @ Rachael@KatzRecruiters.com
What I can say is that companies must actively manage their online reputation. Silence is as good as admitting guilt. Do not let others define who you are. Be proactive, consistent and aggressive when it comes to your online reputation. If you have a bad review online and need advice, feel free to e-mail me @ Rachael@KatzRecruiters.com
Wednesday, July 16, 2008
Remove Rip Off Reports| How to Manage Your Online Reputation
Organic Ranking Systems | Lessons Learned About Rip Off Report | Post 1
I first encountered Rip Off Report while working with a client who wanted to do something about a bad review his company received online. Since I have successfully dealt with reputation management issues in the past, I assumed that this one would be no different. I was wrong. Rip Off Report is a site with serious authority. My client had a static website and no information on the web about his company. For three years the only thing that would come up on a Google search for his company name was Rip Off Report.
This is a company who has loyal customers and zero complaints against it with the Better Business Bureau. I knew that using social media marketing tools and outputting good content that represents what the company is all about was not going to be enough to bury Rip Off. Oh, I should mention that my client first looked into Rip Off Report's policy on removing false and damaging reports. It is shocking but a business can only defend itself with a rebuttal (which is not a good idea because like in my client's case this meant that now rip off report ranked number one and number two when searched on Google) or pay to join Rip Off Report's own Corporate Advocacy Program where the business owner must accept responsibility, reimburse the customer and pay Rip Off an unknown but supposedly steep fee. Doesn't this seem like extortion? It certainly isn't ethical but it is legal.
I consulted a colleague of mine who's opinion on ethical matters I trust very much, Lynn Brewer. You know Ms. Brewer as "The Enron Whistleblower". She is also the author of books including; Confessions of an Enron Executive: A Whistleblower's Story, Managing Risks for Corporate Integrity: How to Survive an Ethical Misconduct Disaster and many others. Lynn commented about our situation with Rip Off Report,
"Sadly, opinion has replaced fact which can cause great distress. I know that there is Freedom of Speech but there are plenty of court cases beginning to create some precedence for “cyberbulling”. I would agree that this appears to be “extortion”. I would contact the Attorney General of the state where ripoffreport.com is located."
She also recommended a book by Daniel Solove, titled “The future of reputation: gossip, rumor, and privacy on the internet”.
Stay tuned for a review of "The future of reputation: gossip, rumor, and privacy on the internet" and for the solution to our Rip Off Report problem.
I first encountered Rip Off Report while working with a client who wanted to do something about a bad review his company received online. Since I have successfully dealt with reputation management issues in the past, I assumed that this one would be no different. I was wrong. Rip Off Report is a site with serious authority. My client had a static website and no information on the web about his company. For three years the only thing that would come up on a Google search for his company name was Rip Off Report.
This is a company who has loyal customers and zero complaints against it with the Better Business Bureau. I knew that using social media marketing tools and outputting good content that represents what the company is all about was not going to be enough to bury Rip Off. Oh, I should mention that my client first looked into Rip Off Report's policy on removing false and damaging reports. It is shocking but a business can only defend itself with a rebuttal (which is not a good idea because like in my client's case this meant that now rip off report ranked number one and number two when searched on Google) or pay to join Rip Off Report's own Corporate Advocacy Program where the business owner must accept responsibility, reimburse the customer and pay Rip Off an unknown but supposedly steep fee. Doesn't this seem like extortion? It certainly isn't ethical but it is legal.
I consulted a colleague of mine who's opinion on ethical matters I trust very much, Lynn Brewer. You know Ms. Brewer as "The Enron Whistleblower". She is also the author of books including; Confessions of an Enron Executive: A Whistleblower's Story, Managing Risks for Corporate Integrity: How to Survive an Ethical Misconduct Disaster and many others. Lynn commented about our situation with Rip Off Report,
"Sadly, opinion has replaced fact which can cause great distress. I know that there is Freedom of Speech but there are plenty of court cases beginning to create some precedence for “cyberbulling”. I would agree that this appears to be “extortion”. I would contact the Attorney General of the state where ripoffreport.com is located."
She also recommended a book by Daniel Solove, titled “The future of reputation: gossip, rumor, and privacy on the internet”.
Stay tuned for a review of "The future of reputation: gossip, rumor, and privacy on the internet" and for the solution to our Rip Off Report problem.
Organic Ranking Systems | Musick Loss Management
Our clients come from every industry and field. One of our recent projects is for a public adjustment firm in Chicago. We have utilized video to promote their services and reputation. Check them out at www.fireclaimshelp.com
When we first started working with MLM, they had a static website that didn't even give their phone number. In three weeks we have established a web presence for the company. They are ranking on Google for some of their top keywords and their message is spreading via the videos we've placed on video sites including; youtube, dailymotion and many more. To learn more about blogging and internet marketing, stay tuned to this blog. You can reach Chicago's best social media marketing company, Katz Recruiters and Organic Ranking Systems at 630.269.3725
When we first started working with MLM, they had a static website that didn't even give their phone number. In three weeks we have established a web presence for the company. They are ranking on Google for some of their top keywords and their message is spreading via the videos we've placed on video sites including; youtube, dailymotion and many more. To learn more about blogging and internet marketing, stay tuned to this blog. You can reach Chicago's best social media marketing company, Katz Recruiters and Organic Ranking Systems at 630.269.3725
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