Overwhelmed By Irrelevant Resumes? | Successfully Recruit Internet Marketing Talent

Finding experienced internet marketing talent doesn't have to be an exercise in frustration. Don't rely on resume submissions and job board postings alone. You have to be an active participant in the search or else you'll end up with a mile high stack of mostly irrelevant resumes and a bad attitude.

1. Become an Expert!
a. Learn everything you can about the positions you are recruiting for.
b. Develop relationships with qualified candidates and utilize them
as a resource for information. If you don't know something, ask!
c. Subscribe to RSS feeds from industry experts such as mashable.com and SEOmoz.com.

2. Stay Current on Industry Trends and Best Practices
a. Read articles and blogs by current and emerging thought leaders.
b. Participate in blog conversations, ask questions!
c. Use the technology yourself and gain firsthand experience.
d. Join local meet-up groups.
e. Subscribe to industry publications such as Website Magazine.

3. Look Beyond the Resume to Actual Experience and Results
a. Look at the candidates work! Ask for a list of client projects and a summary
of objectives and results for each.
b. Ask knowledgeable questions about the candidate's capabilities and experience.
c. Request to see ranking, linking and other SEO reports.
d. Check out websites the candidate has designed or promoted.
e. Ask candidates to specify their role in projects they've worked on.

4. Create a Social Networking Presence
a. Establish a Twitter account, personalize with your photo and bio.
b. Create a blog or landing page to send candidates to with job & contact information.
c. Do more than send messages, engage in conversations!
d. Write posts and tweets of interest to prospective candidates.
e. Use the search functions on sites like Twitter to find and target candidates
through @ and direct messages.
f. Be consistent and responsive!

5. Network Offline
a. Attend industry events and conferences.
b. Develop trusting relationships with top candidates and working professionals.
c. Ask for referrals.
d. Be aware of industry layoffs and firm closings- this can be an excellent
source of qualified talent!

How to Choose a Social Media Marketing Manager

So you want to add social media into your marketing mix? Here are some must have qualities that any potential hire should possess.

• Hands on Experience- with the main social networks and media sites. Theory is great but do they know their way around the networks? The candidate must have actual experience meeting business objectives through blogging, Twitter, FaceBook, MySpace, application development, etc.

• PhotoShop and Design Chops. Unless you have unlimited resources, the candidate should be selfsufficient and able to do basic design tasks themselves.

• Writing Skills. If this person is going to be the face of your company online, they must be able to write in a way that is in line with your overall marketing message. The various social media channels have their own styles of communication. The candidate should be able to take a company's message and clearly articulate it across multiple channels.

• SEO Experience. Understanding how search engines work, how people search & how to measure success online, are important skills for taking social media from a communications tool to a powerful method for meeting concrete business objectives. Implementing and decifering analytic reports is critical to understanding the success or failure of all online marketing efforts including social media.

• Social Intelligence. Your candidate must be able to think on their feet and respond appropriately. They must be able to engage with people easily and according to the culture of the particular social network.

• Strategy. Your candidate must be able to plan and execute campaigns, establish and maintain profiles, seek out new opportunities, tryout new and varied techniques, while keeping the overall business objectives at the forefront.

• Creativity. To get your message across in the social media space, your candidate must be able to package it in ways that are worth spreading. Developing ideas that people want to pass around to each other through social media channels requires out of the box thinking and creativity.

• Research Skills. The social media landscape changes on a daily basis. The ability and desire to stay on top of new developments and trends in social media technology and marketing is crucial to establishing your company as a forward thinking leader. You don't want to be in the position of having to play catch up to your competitors. Look for someone who can get you there first.

Chicago Video SEO Expert | Post YouTube Videos on Facebook

Simple Steps to Post YouTube Video to Facebook
by Rachael Dror 630-269-3725

1. Login into your Facebook account.

2. On your wall next to the update status button click on the share link tab.

3. Copy and paste the URL of the Youtube video you want to share in the field under share link.

4. Click Preview.

5. Facebook knows that you're posting a video from Youtube and will take the screenshot and other information to embed on your posting.

6. Enter in an optional summary & click Post.