Organic Search Engine Optimization Vs. Pay-Per-Click Advertising

Organic Search Engine Optimization | Organic search results are the listings that appear in search engine results pages (SERP) because of their relevance to the search term. They are located in the center frame of the page. More people click on these results than on paid advertising.

Organic Search Engine Optimization is the process of getting a website to rank in on the first page in the organic results for key phrases. If done well, the website will get traffic and conversions. Organic Search Engine Optimization takes more time than PPC to produce results but the results are superior, longer lasting and more cost effective.

Pay-Per-Click Advertising | PPC ads are listings that are designed to look like the organic search results. Except for their placement and minor visual distinctions such as background color, their appearance on all major search engines is similar to the organic search results. Advertisers bid on keyword phrases relevant to their target market. They are located on the top and sides of the search results page.

Advertisers like PPC advertising because it’s simple, you have greater control over your ad campaign, and you receive comprehensive data on its performance. The importance of online marketing makes PPC an attractive option for Jewelers who need immediate results. Return on investment is easily calculated with Pay-Per-Click campaigns.

Hiring a Search Engine Marketing Firm | Watch for These Red Flags!

Search Engine Optimization is important for growing your business online. There are many companies that provide SEO services but they are not all equal! If you don't know what to look for in a SEO company or consultant, there's a good chance that you'll end up wasting time and money!

3 Red Flags |

1. Directory Registration | Search Engine Optimization techniques change constantly. Google used to place value on site registered with online directories. No more! If an SEO company includes directory registration in their proposal or as an additional service, you know that their strategy is stale!

2. We Rank 1st for "KEYWORD" |It's great if a SEO company comes up on the first page of Google for specific keywords but it isn't always an indication that they are good at what they do. Ask to see examples of work they've done for clients. I've investigated many SEO companies and have found that scammers often rely on their own keyword ranking to sell services to unsuspecting customers.

3. Outsourcing | You get what you pay for! Ask the SEO company if they do their work onsite. If they use resources from other countries you can be sure that quality will be compromised! I was once an outsource fan- it's cheap, it's fast. Be especially aware of copywriting and linking done overseas.