Pay-Per-Click, SEO, Social Media Marketing | What's Right for You? Part I

With so many options for marketing online, it is easy to waste time and money in the wrong direction. To figure out the right approach for your needs, let's start with some basic definitions.

Internet Marketing Approaches |

Organic Search Engine Optimization | Organic search results are the listings that appear in search engine results pages (SERP) because of their relevance to the search term. They are located in the center frame of the page. More people click on these results than on paid advertising.

Organic Search Engine Optimization is the process of getting a website to rank in on the first page in the organic results for key phrases. If done well, the website will get traffic and conversions. Organic Search Engine Optimization takes more time than PPC to produce results but the results are superior, longer lasting and more cost effective.

Pay-Per-Click Advertising | PPC ads are listings that are designed to look like the organic search results. Except for their placement and minor visual distinctions such as background color, their appearance on all major search engines is similar to the organic search results. Advertisers bid on keyword phrases relevant to their target market. They are located on the top and sides of the search results page.

Advertisers like PPC advertising because it’s simple, you have greater control over your ad campaign, and you receive comprehensive data on its performance. The importance of online marketing makes PPC an attractive option for businesses that need immediate results. Return on investment is easily calculated with Pay-Per-Click campaigns but your inestment only lasts as long as you are paying for the ads.

Social Media Marketing | Social Media Marketing uses social networks such as Twitter, Facebook, MySpace and many others to promote brand awareness, establish an online reputaion, engage existing customers, drive site traffic and recruit new customers. It involves blogging, being active on networks, establishing profiles and pages and much more. Social Media Marketing is in its infancy and one area that is currently underdeveloped is analytics and reporting. It is difficult to track ROI but more effective methods are on their way.

Organic Search Engine Optimization Vs. Pay-Per-Click Advertising

Organic Search Engine Optimization | Organic search results are the listings that appear in search engine results pages (SERP) because of their relevance to the search term. They are located in the center frame of the page. More people click on these results than on paid advertising.

Organic Search Engine Optimization is the process of getting a website to rank in on the first page in the organic results for key phrases. If done well, the website will get traffic and conversions. Organic Search Engine Optimization takes more time than PPC to produce results but the results are superior, longer lasting and more cost effective.

Pay-Per-Click Advertising | PPC ads are listings that are designed to look like the organic search results. Except for their placement and minor visual distinctions such as background color, their appearance on all major search engines is similar to the organic search results. Advertisers bid on keyword phrases relevant to their target market. They are located on the top and sides of the search results page.

Advertisers like PPC advertising because it’s simple, you have greater control over your ad campaign, and you receive comprehensive data on its performance. The importance of online marketing makes PPC an attractive option for Jewelers who need immediate results. Return on investment is easily calculated with Pay-Per-Click campaigns.

Why is Now the Time to Invest in Online Marketing!

What You Don’t Do Can Hurt You | Internet Marketing

If you are alive then you have heard of Google. It is no secret that Google is revolutionizing the way business is done. Google is replacing the phonebook and other forms of advertising as the most important vehicle for reaching customers. Internet search is now the way that people research products and services, make purchases, review businesses, find directions and do a variety of things that are important to you as a business.

If potential customers don’t see your website, they will go to someone else’s. You can’t afford to ignore your online presence. The important thing is that you act now because the longer you wait, the harder it will be to catch up to your competitors!

It is human nature in this tough economy to react by cutting expenses. Who can think about spending money on advertising when there is payroll to meet and rent to pay? It may seem counter intuitive but now is the time to invest in online marketing.

The smart businessperson knows that the internet is the future . If your competitors are holding back, this is an opportunity for you to get ahead. Most likely, your competitors are already marketing their products and services online. If this is the case, you should seriously consider reallocating your existing advertising budget to the internet.

Mobile Web SEO | Are You Missing Out?

By Rachael Dror 630-269-3725

With 3.3 billion active cell phones on a planet of 6.6 billion people, mobile internet marketing cannot be ignored! Here are a few tips to get you started creating your mobile web presence...

1. Use the same colors and key elements as your main website.

2. Remove graphics and advertisements- they slow down load time and make mobile navigation tricky.

3. Less is more when it comes to clicks needed to navigate a mobile web page. Remember that your mobile audience has limited time, patience and bandwidth.