Social Media Jobs | Get Hired

Get Hired! | Crafting Your Social Media Marketing Portfolio

Social media marketing is the new cool kid in town! Companies big and small are scrambling to hire social media specialists both contract and staff. Hiring managers are bombarded daily with irrelevant resumes and unqualified candidates. To differentiate yourself from the crowd, you must have a killer portfolio that illustrates your abilities, highlights your achievements and proves beyond a doubt that you know how to achieve results.

Bio
Take the time to write a clear and concise bio. Don't try to cover the specifics of your experience but rather this should be a teaser that leaves the hiring manager wanting to learn more about you.

ex. Rachael Dror is a social media marketing specialist with two years of experience promoting small and midsized businesses through social media channels. She develops successful marketing strategies that result in brand awareness, site traffic and increased findability online. Her skills include; copy writing, community management, organic link building, video optimization, facebook application development and more.

Resume
Your resume must be easy to read! Don't make potential employers search for your work experience and education. Lay this part of your portfolio out in an easy to follow format.

Work Samples and Results
This is the creative section of your portfolio. Your objective is to show what you've done and how well you do it. Include:

* Screen shots of your work
* Explanation of your role
* Objectives
* Results

You must illustrate how you accomplished set objectives. The best way to do that is to show actual analytics on site traffic, friends, followers, conversions, brand exposure, etc.
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Pay-Per-Click, SEO, Social Media Marketing | What's Right for You? Part I

With so many options for marketing online, it is easy to waste time and money in the wrong direction. To figure out the right approach for your needs, let's start with some basic definitions.

Internet Marketing Approaches |

Organic Search Engine Optimization | Organic search results are the listings that appear in search engine results pages (SERP) because of their relevance to the search term. They are located in the center frame of the page. More people click on these results than on paid advertising.

Organic Search Engine Optimization is the process of getting a website to rank in on the first page in the organic results for key phrases. If done well, the website will get traffic and conversions. Organic Search Engine Optimization takes more time than PPC to produce results but the results are superior, longer lasting and more cost effective.

Pay-Per-Click Advertising | PPC ads are listings that are designed to look like the organic search results. Except for their placement and minor visual distinctions such as background color, their appearance on all major search engines is similar to the organic search results. Advertisers bid on keyword phrases relevant to their target market. They are located on the top and sides of the search results page.

Advertisers like PPC advertising because it’s simple, you have greater control over your ad campaign, and you receive comprehensive data on its performance. The importance of online marketing makes PPC an attractive option for businesses that need immediate results. Return on investment is easily calculated with Pay-Per-Click campaigns but your inestment only lasts as long as you are paying for the ads.

Social Media Marketing | Social Media Marketing uses social networks such as Twitter, Facebook, MySpace and many others to promote brand awareness, establish an online reputaion, engage existing customers, drive site traffic and recruit new customers. It involves blogging, being active on networks, establishing profiles and pages and much more. Social Media Marketing is in its infancy and one area that is currently underdeveloped is analytics and reporting. It is difficult to track ROI but more effective methods are on their way.

Let's Get Social | Awesome Social Media Marketing Twitter Tees

Twitter Tees is an excellent example of social media marketing and Twissness (a Twitter business). Check them out and vote HECK YES on my Twitter Tee quote of the day!

Video SEO |Secret Weapon for Small and Mid-Sized Businesses

Video SEO |Secret Weapon for Small and Mid-Sized Businesses


Video Search Engine Optimization is the most effective way for small and medium sized businesses to dominate local Google keyword searches, drive quality local traffic to a website and increase conversions from prospective clients.

Search engines place a greater value on video results than text because of the authority given to sites such as YouTube. In my experience, it takes less than two weeks for a video to make its way to the first page of Google search results for local searches vs. blogging or text based organic SEO, which can take up to six months for the same results.

Online video can level the playing field for the small business, by providing a reasonably priced and appealing platform to illustrate points of differentiation from bigger competitors. From an SEO standpoint, it is the ability to easily create and distribute online video that will drive value for search optimization, user engagement, and eventually faster conversions.

Video SEO Case Study | Larc Jewelers

http://www.LarcJewelers.com

Goal: Larc Jewelers of Glen Ellyn, IL wanted to rank on Google for local keyword searches.

Execution: After identifying the appropriate keywords, we created and launched one marketing video per month.


Results: Within a few weeks, Larc Jewelers dominated the first page of Google for the search phrase “Jewelers Glen Ellyn, IL”. The increased online exposure has generated phone inquiries, in store traffic and sales!


Video SEO Package | (12 month contract) Call 630.269.3725 for more info.

Keyword Development: I will analyze your local market and establish the most effective keywords to target through Video SEO.

Video Sharing Accounts and Business Profiles: Opening video sharing accounts for marketing purposes is time consuming and labor intensive. I open video sharing accounts with your business’ profile including, contact information, web address and marketing message.

Marketing Video: Use the power of video to engage your target market and achieve local search result domination. I create one video per month featuring your merchandise, promotional message and contact information. Before your video goes to the web, I require approval to ensure continuity of your marketing message.

Video Distribution: Uploading files to video sharing sites takes time and technical knowledge. I distribute your marketing video to personalized sharing accounts within 24 hrs. of video approval.