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Get Hired! | Crafting Your Social Media Marketing Portfolio

Social media marketing is the new cool kid in town! Companies big and small are scrambling to hire social media specialists both contract and staff. Hiring managers are bombarded daily with irrelevant resumes and unqualified candidates. To differentiate yourself from the crowd, you must have a killer portfolio that illustrates your abilities, highlights your achievements and proves beyond a doubt that you know how to achieve results.

Bio
Take the time to write a clear and concise bio. Don't try to cover the specifics of your experience but rather this should be a teaser that leaves the hiring manager wanting to learn more about you.

ex. Rachael Dror is a social media marketing specialist with two years of experience promoting small and midsized businesses through social media channels. She develops successful marketing strategies that result in brand awareness, site traffic and increased findability online. Her skills include; copy writing, community management, organic link building, video optimization, facebook application development and more.

Resume
Your resume must be easy to read! Don't make potential employers search for your work experience and education. Lay this part of your portfolio out in an easy to follow format.

Work Samples and Results
This is the creative section of your portfolio. Your objective is to show what you've done and how well you do it. Include:

* Screen shots of your work
* Explanation of your role
* Objectives
* Results

You must illustrate how you accomplished set objectives. The best way to do that is to show actual analytics on site traffic, friends, followers, conversions, brand exposure, etc.
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Ideas That Spread = Success | The Best Social Media Marketing Methods 2009

The Top 2 Social Media Marketing Do's |
by Rachael Dror Chicago, IL

1. Create an app

ex. Fed Ex

Fed Ex launched an excellent social media campaign on FaceBook which was on brand and in alignment with an existing consumer need.

As you are probably aware, you can not send attachments using the messaging facility on FaceBook.

The US courier company, FedEx created a branded ap that enbaled people to “Launch a Package”, whereby they could send attachments within FaceBook.

The results were immediate: 100,000 installs in 48 hours, 1st branded app to make #1 on Facebook’s Most Active page, and 0ver 50% of users returning more than 10 times after install. -Jax Rant

SEE ALSO Bud Light's Dude app


2. Develop a Game

ex. New Balance

One engaging approach that’s been used in the past is the creation of games that revolve around a product or service. Marketers attempt to make free, entertaining mini-games that interest as much of the population as possible in hopes to get click-through traffic to their website or purchases of their product. This is exactly what New Balance has done with their Zip running sneaker and the Facebook mini-game “New Balance RUN-Dezvous” by Buddy Media.

The game itself plays a lot like the old-school, Nintendo title Paperboy. You’re out for a run, and you have to dodge things like falling plants, open man holes, street barricades, and so on. It actually looks pretty good too, utilizing an interesting, surreal style of art with a strange isometric point of view. -www.insidesocialgames.com

New Balance made their idea easy to share by adding a challenge function. Players could challenge their friends as well as other random players.

Social Media Marketing | Don't Be Old School!

Don't Be Old School
by Rachael Dror

If you want to successfully market your products and services online, social media marketing is the most powerful tool available. In 2008, 79.5 million people visited social networking sites at least once a month according to Debra Aho Williamson of eMarketer! But before you attempt to reach out to this vast audience, the first thing you need to do is to forget everything you know about advertising! Gone are the days when the brands with the biggest ad budgets and loudest voices win. Today you have to ask yourself if your message is worth commenting on, sharing with friends and spending time with when there are infinite options available.

NEW REALITY CHECK:

1. Stop talking about yourself! Listen to what others are saying and join the conversation.

2. Is that the sound of one hand clapping? A good way to be ignored online is to blast your message out to people who just don't care.

3. If you build it, they will not come. Having a website, banner ad, etc. is not good enough.

4. If you don't have something remarkable to say, don't say anything at all!

5. Get off your soapbox and get your hands dirty. Engagement is key to social media marketing success.

6. When in Rome, do as the Romans. Get to know the social network before crafting your campaign.

Video SEO |Secret Weapon for Small and Mid-Sized Businesses

Video SEO |Secret Weapon for Small and Mid-Sized Businesses


Video Search Engine Optimization is the most effective way for small and medium sized businesses to dominate local Google keyword searches, drive quality local traffic to a website and increase conversions from prospective clients.

Search engines place a greater value on video results than text because of the authority given to sites such as YouTube. In my experience, it takes less than two weeks for a video to make its way to the first page of Google search results for local searches vs. blogging or text based organic SEO, which can take up to six months for the same results.

Online video can level the playing field for the small business, by providing a reasonably priced and appealing platform to illustrate points of differentiation from bigger competitors. From an SEO standpoint, it is the ability to easily create and distribute online video that will drive value for search optimization, user engagement, and eventually faster conversions.

Video SEO Case Study | Larc Jewelers

http://www.LarcJewelers.com

Goal: Larc Jewelers of Glen Ellyn, IL wanted to rank on Google for local keyword searches.

Execution: After identifying the appropriate keywords, we created and launched one marketing video per month.


Results: Within a few weeks, Larc Jewelers dominated the first page of Google for the search phrase “Jewelers Glen Ellyn, IL”. The increased online exposure has generated phone inquiries, in store traffic and sales!


Video SEO Package | (12 month contract) Call 630.269.3725 for more info.

Keyword Development: I will analyze your local market and establish the most effective keywords to target through Video SEO.

Video Sharing Accounts and Business Profiles: Opening video sharing accounts for marketing purposes is time consuming and labor intensive. I open video sharing accounts with your business’ profile including, contact information, web address and marketing message.

Marketing Video: Use the power of video to engage your target market and achieve local search result domination. I create one video per month featuring your merchandise, promotional message and contact information. Before your video goes to the web, I require approval to ensure continuity of your marketing message.

Video Distribution: Uploading files to video sharing sites takes time and technical knowledge. I distribute your marketing video to personalized sharing accounts within 24 hrs. of video approval.

Get Your Website Rankings Up with 4 Important SEO Tips

1. Incoming Links- Link building is the SEO trump card for the foreseeable future. It is the most important influence on a website’s search rankings. When external sites link to a website, it indicates to the search engines that the site has useful information. Links must come from trusted sites with authority. Link building takes time and is done on a monthly basis. It takes a few months to see results.

2. Updated Content- Search engines look for fresh content and the more frequently you update your content the more frequently your site is indexed by the search engines. Adding a sub-domain blog to an existing site or building your website on a blogging platform are the best ways to achieve dynamic content.

3. Dynamic Websites- Search engines favor interactive websites that include content such as images, forms and video.

4. Meta Data- Search engines use keywords and site descriptions to determine what your website is all about. In depth keyword research is essential in establishing what keywords generate the most traffic. Using location specific keywords will help rank your site in local search results.

Rachael Dror | SEO and Social Media Expert 630-269-3725

Search Engine Optimization for Jewelers and Other Businesses

Organic Search Engine Optimization |

Strategy and Creativity Beat Big Ad Budgets Every Time| SEO for Jewelers

To have success online, customers must be able to find your website. This means ranking on the first page of Google, Yahoo and MSN search results for relevant keywords. The higher up a site appears in the search results list, the more visitors it will receive.

Costly paid online advertising offers immediate results but as soon as you stop paying, your website drops off the search rankings, leaving nothing to show for money spent. The most effective way to achieve long lasting search rankings is organic search engine optimization.

Organic SEO is the process of improving the volume and quality of traffic to a website from search engines including Google, Yahoo and MSN search via organic or algorithmic search results.

The job of a search engine is to return relevant results. They must distinguish between authority sites with good information and inappropriate or spam sites. There are many factors taken into consideration by search engines when determining the relevancy and authority of a website.

Rachael Dror | SEO and Social Media Expert 630-269-3725

Use New Social Networking Site to Promote Events Online!

Use New Social Networking Site to Promote Events Online!

Eventbrite is a social media/social networking application that allows you to promote free events or sell tickets online. It has pluggins for Twitter, Facebook, Typepad and more! You can also promote your events directly from your website.

Online Event Registration - Powered by www.eventbrite.com

Online Event Registration - Powered by www.eventbrite.com

To learn more about Search Engine Optimization, Social Networking and Online Promotion, call Rachael Dror 630-269-3725. Onsite Training, SEO Workshops, Public Speaking & More!

National Press for Local Retailer

Janet Avila, owner of String Theory Yarn Company was reading an article about best practices in social media marketing in Yarn Market News, a major trade magazine in her industry. She was surprised to discover that video work her shop has done with Rachael Dror of www.GlenEllynite.com was featured! The full article will be available on www.GlenEllynite.com. To see other Glen Ellyn businesses utilizing web 2.0 tools, visit http://www.youtube.com/user/OnlineReputation



YARN MARKET NEWS
Social Studies 2.0
By Leslie Petrovski
March 2009


“To keep customers in the loop, String Theory Yarn Company in Glen Ellyn, Illinois,
posted a YouTube ”video” of still photographs that featured knit fashions from the
store’s 2008 fashion show- a video that was repurposed on the shop’s blog.

The store has also kept its community informed of new yarn arrivals with a blog-
featured slideshow from slide, a site where users can create and share their own
slide presentations.”

Sisters Work to Benefit Merchants Online

www.GlenEllynite.com, the brainchild of Rachael Dror gets press. www.GlenEllynite.com promotes small and mid-sized business' through social media marketing, video SEO and local search optimization.