How to Choose the Right Internet Marketing Approach?

Search Engine Optimization, Pay-Per-Click, Search Engine Marketing, Social Networking, Social Media Marketing, E-mail Marketing, Social Networking...

You have so many choices when it comes to marketing your products and services online and choosing the right ones for your goals and budget can be overwhelming. Before you waste money on costly PPC or put time into a blog, start by defining your objectives.

Define your goals |

What do you want your online marketing efforts to do for you?

• Brand Recognition
• Online Sales
• Reputation Management
• Engage Current and Prospective Customers
• Drive Site Traffic
• Convert Existing Site Traffic to Sales or Inquiries about your product or service
• Recruit Employees

Define Your Target Market |
Who is your target market?

• Age
• Sex
• Location
• Interests
  
• How Does Your Target Market Use the Internet

Define Your Budget |
What is your monthly advertising budget?

• Print
• TV
• Internet
• Other

Examine Your Competition |
What are your top competitors doing and is it working?

• List Top 5 Competitors
• What Do They Spend on Internet Marketing Monthly?
• What Methods Are They Using? PPC, Blogging, SEO?

Once you know what you want it is time to bring in the experts! Although you can do surgery on yourself at home to save time and money on hospital expenses, you will most likely end up spending more money on professional help to fix the mess you've made. The same can be said of do-it-yourself internet marketing. Sure you can setup your own blog or PPC campaign but unless you are a highly skilled and experienced you will inevitably waste precious time and money.

If you are able to tell your prospective SEO company what you need and who you are, they should be able to get down to business. Not all SEO companies are equal. I will post a questionnaire for use in sourcing internet marketing providers.

Use New Social Networking Site to Promote Events Online!

Use New Social Networking Site to Promote Events Online!

Eventbrite is a social media/social networking application that allows you to promote free events or sell tickets online. It has pluggins for Twitter, Facebook, Typepad and more! You can also promote your events directly from your website.

Online Event Registration - Powered by www.eventbrite.com

Online Event Registration - Powered by www.eventbrite.com

To learn more about Search Engine Optimization, Social Networking and Online Promotion, call Rachael Dror 630-269-3725. Onsite Training, SEO Workshops, Public Speaking & More!

National Press for Local Retailer

Janet Avila, owner of String Theory Yarn Company was reading an article about best practices in social media marketing in Yarn Market News, a major trade magazine in her industry. She was surprised to discover that video work her shop has done with Rachael Dror of www.GlenEllynite.com was featured! The full article will be available on www.GlenEllynite.com. To see other Glen Ellyn businesses utilizing web 2.0 tools, visit http://www.youtube.com/user/OnlineReputation



YARN MARKET NEWS
Social Studies 2.0
By Leslie Petrovski
March 2009


“To keep customers in the loop, String Theory Yarn Company in Glen Ellyn, Illinois,
posted a YouTube ”video” of still photographs that featured knit fashions from the
store’s 2008 fashion show- a video that was repurposed on the shop’s blog.

The store has also kept its community informed of new yarn arrivals with a blog-
featured slideshow from slide, a site where users can create and share their own
slide presentations.”