New Media, Old Craft | Video Seo | Katz Recruiters

Locksmith Chicago | Video SEO

Chicago Locksmith 1-877-480-4802 Locked Out?
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Social Media Consultants | Katz Recruiters | 630.269.3723

Chicago's Social Media Consultants, Katz Recruiters 630.269.3723

Video SEO | A Super CAMPy Video

It's the makeup of the future! www.CAMPCOSMETICS.com, only the cool chicks know about this sweet secret but in 2009 CAMP COSMETICS will be a household name. See what Page Six and Perez Hilton are talking about. 630.545.CAMP
Video SEO by Chicago based Organic Ranking Systems, a division of Katz Recruiters.

Glen Ellyn Blog Presentation | 630.269.3723

Glen Ellyn Blog Presentation

Musick Loss Management, Inc. | Chicago's #1 Public Adjustment Firm

Musick Loss Management | Do Google Maps Help in SEO?

Musick Loss Management, Chicago's premiere public adjustment firm has hired Katz Recruiters to manage its online reputation. We are trying new tactics in dealing with a variety of reputation issues. Recently we have begun to experiment with Google Maps. Katz Recruiters wants to hear from you! Do Google Maps help with search engine optimization? Check out our map for Musick Loss Management...

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Online Reputation Management Do's and Don'ts | Katz Recruiters Chicago | Musick Loss Management

Dos and Don’ts of Online Reputation Management for Business:

1. Don’t pay money to remove a comment! This is like paying for hostages, it’ll only make you a target for further extortion.

2. Do monitor what’s being said about your company. What you don’t know can hurt you. Frequently search for relevant keywords on Google such as your company name.

3. Don’t rush to respond on the host site. It can call attention to the offending comment and make it more likely to come up on search results.

4. Do respond to complaints and concerns. Silence is as good as admitting guilt.

5. Don’t engage in unprofessional behavior. Remember that prospective clients will be able to see how you conducted yourself and will judge you accordingly.

6. Do use video to spread positive messages about your company. Video ranks quickly on search results. Video is also compelling and a great tool to engage target markets.

7. Don’t wait! These reviews won’t go away on their own. Online, reputations can be easily destroyed, due to the lasting, semi-permanent nature of the internet.

8. Do produce and distribute branded informational, educational or entertaining content that is relevant to your target market. Providing content on a regular basis makes the chance of a bad review ranking in the top search results less likely.

9. Don’t hire a company who promises a quick fix. Reputation Management is an ongoing process. There are techniques that can produce fast results but without an ongoing comprehensive online reputation management strategy , the problem will return.

10. Do call Katz Recruiters for a free analysis of your web presence 630.269.3723 or send us an e-mail and include your name and contact information to info@katzrecruiters.com.



Learn more about Musick Loss Management
http://fireclaimshelp.com/

Online Reputation Promblems | How Do You Know When You've Got Them?

YOU HAVE AN ONLINE REPUTATION PROBLEM IF…

1.You don’t have a website

2.You have a website that isn’t optimized for the search engines

3.Your website is not updated on a frequent basis

4.Negative reviews appear in the first 20 search results on Google for the name of your company

5.You don’t know what information is out there about your company or you’re not actively working to promote your company’s message online

Video SEO Chicago | A Robot's Perspective | 630.269.3723

Little Diva Watches Too Much Style Channel! | 3 yr. old Make-Up Artist

Social Media Marketing for Community Development

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Animation | Super CAMP | Katz Recruiters | Chicago

Katz Recruiters created this animation (minus the SFX) for CAMP COSMETICS' 2nd social media video. The entire video will be available tomorrow. CAMP COSMETICS is using video sharing sites to promote the launch of Collection Lepore due out next month.






www.campcosmetics.com

Online Complaints and Bad Reviews | Big Trouble for Small Business Part I

Online Complaints and Bad Reviews | Big Trouble for Small Business Part I


The Digital Scarlett Letter

Is your business being trashed by a bad online review? Is the complaint false? Do you suspect a competitor or former employee is behind it? Does the bad review come up on the first page of Google’s search results for your company name? You may feel like strangling someone but don't! Count to 10 and step away from the computer.

Mr. Angry Pants and The Self Fulfilling Prophecy

If your business has nothing to hide then the last thing you want to do is overreact and confirm that you really are a jerk. Conduct yourself with dignity and behave as if prospective clients or customers are watching ... because they are!

WHAT NOT TO DO...
Below we've included select quotes from a rebuttal we saw posted on a customer complaint site. Although an extreme example of total stupidity, the internet is full of business responses gone wrong. The author of this post claims to be a former service manager who is very passionate about the auto repair business in question. What we know for sure about George is that he can’t spell, loves the caps lock, has a mouth like a truck driver and would probably benefit from an anger management program or sedative. The names of places have been changed because we don’t want George pissed at us!

Title: "CHEAP AND CHRONIC COMPLAINERS NEVER SEIZE , DO THEY??"

“DEAR OWNER
IF YOUR BROTHER IN LAW WAS A MECHANIC , WHY THE HELL DIDN'T YOU TAKE YOUR CAR TO HIM IN THE FIRST PLACE TO GET IT FIXED??MAYBE BECAUSE HE WAS A BACK ALLEY MECANIC AND YOU WERE AFRAID HE WOULD F** IT UP??”

“AND IF YOU WERE SUCH AN INFORMED AND QUALITY CONCERNED CONSUMER , WHY THE FUCK DIDN'T YOU TAKE YOUR CAR TO THE DEALER WHERE YOU MOST LIKELY WOULD HAVE GOTTEN A HIGHER PRICE QUOTE AND WOULD NOT PIPPED A SQUEAK.”

AN EDUCATED CONSUMER AND NOT A PISS-A** CONSTANT COMPLAINER THAT COMPARES APPLES TO ORNAGES AND SCREAMS BLOODY MURDER TO MUSK HIS INABILITY TO FUNCTION AS AN EDUCATED HUMAN BEING, WOULD HAVE ASKED FOR AN ESTIMATE AND THEN COMPARED THE TOTAL WORK (WITH BLANK BRAND PARTS) TO OTHER FACILITIES (LIKE DEALERS OR CHAIN REPAIR SHIOPS) …“

BUT NO. YOU THOUGHT BY CALLING YOUR BACK ALLEY MECHANIC IN-LAW AND GETTING PARTS FROM PEP BLANK OR AUTOBLANK AND DOING THE JOB YOURSELF IS COMPARABLE TO WHAT THE REPAIR FACILITIES LIKE BLANK'S SHOULD CHARGE. GROW THE F* UP…”

“TO WRAP-UP… THE CUSTOMER ALWAYS WAS AND I AM SURE STILL IS THE N#1 PRIORITY AT BLANKS'S AND KNOWING HOW THE OWNERS WERE ALWAYS READY TO TAKE OUR HEADS OFF(ALL STORE MANAGERS) IF WE DID NOT TAKE CARE THE CUSTOMERS, I FIND THIS PERSONS STORY A FICTION ONE.

-GEORGE”

All I have to say is… DON’T BE THAT GUY! PLEASE, DON’T BE THAT GUY!

Call Katz Recruiters, Chicago for help! 630.269.3725

Reputation Management for Scumbags?

No thanks! Before I gloated over having buried a Rip Off Report for our client, I should have better explained where I stand on working with scumbags. I won't do it. I have no interest in cleaning up after a company that behaves badly. Our client in this case had 1 rip off report and no complaints with the BBB. We spent considerable time with our client, company employees and customers and were confident that this rip off report was unfairly ruining his online reputation. If you do enough business someone is bound to get upset at some point in time. Why should that one person have the power to put a permanent digital scarlet letter on that company? If you are in business and treat people wrong, the world will hear about it online and reputation management will cost more than it would to change your ways! Call Katz Recruiters to find out more about reputation management 630.269.3723

Video | Powerful SEO Tool | Lepore Line Launch

Katz Recruiters and Organic Ranking Systems is helping CAMP COSMETICS launch its new Lepore Line in September! Video is an excellent tool for SEO. Watch our social media video campaign over the next few weeks to see how it's done! Strategy and creativity beat big ad budgets every time! Call Us to discover how social media can benefit you! 630.269.3723 (Leah)

Reputation Management | Removing Bad Reviews | Rip Off Report | Post 2

Today I was with my client who is having problems with Rip Off Report. Due to the high ranking video responses we created to counter the destructive effects of the false accusations lodged with or by ROR, a disturbing development leaves me no choice but to go silent on this issue for now. I will complete my earlier post as soon as I am allowed to do so.

What I can say is that companies must actively manage their online reputation. Silence is as good as admitting guilt. Do not let others define who you are. Be proactive, consistent and aggressive when it comes to your online reputation. If you have a bad review online and need advice, feel free to e-mail me @ Rachael@KatzRecruiters.com

Remove Rip Off Reports| How to Manage Your Online Reputation

Organic Ranking Systems | Lessons Learned About Rip Off Report | Post 1

I first encountered Rip Off Report while working with a client who wanted to do something about a bad review his company received online. Since I have successfully dealt with reputation management issues in the past, I assumed that this one would be no different. I was wrong. Rip Off Report is a site with serious authority. My client had a static website and no information on the web about his company. For three years the only thing that would come up on a Google search for his company name was Rip Off Report.

This is a company who has loyal customers and zero complaints against it with the Better Business Bureau. I knew that using social media marketing tools and outputting good content that represents what the company is all about was not going to be enough to bury Rip Off. Oh, I should mention that my client first looked into Rip Off Report's policy on removing false and damaging reports. It is shocking but a business can only defend itself with a rebuttal (which is not a good idea because like in my client's case this meant that now rip off report ranked number one and number two when searched on Google) or pay to join Rip Off Report's own Corporate Advocacy Program where the business owner must accept responsibility, reimburse the customer and pay Rip Off an unknown but supposedly steep fee. Doesn't this seem like extortion? It certainly isn't ethical but it is legal.

I consulted a colleague of mine who's opinion on ethical matters I trust very much, Lynn Brewer. You know Ms. Brewer as "The Enron Whistleblower". She is also the author of books including; Confessions of an Enron Executive: A Whistleblower's Story, Managing Risks for Corporate Integrity: How to Survive an Ethical Misconduct Disaster and many others. Lynn commented about our situation with Rip Off Report,

"Sadly, opinion has replaced fact which can cause great distress. I know that there is Freedom of Speech but there are plenty of court cases beginning to create some precedence for “cyberbulling”. I would agree that this appears to be “extortion”. I would contact the Attorney General of the state where ripoffreport.com is located."

She also recommended a book by Daniel Solove, titled “The future of reputation: gossip, rumor, and privacy on the internet”.

Stay tuned for a review of "The future of reputation: gossip, rumor, and privacy on the internet" and for the solution to our Rip Off Report problem.

Organic Ranking Systems | Musick Loss Management

Our clients come from every industry and field. One of our recent projects is for a public adjustment firm in Chicago. We have utilized video to promote their services and reputation. Check them out at www.fireclaimshelp.com

When we first started working with MLM, they had a static website that didn't even give their phone number. In three weeks we have established a web presence for the company. They are ranking on Google for some of their top keywords and their message is spreading via the videos we've placed on video sites including; youtube, dailymotion and many more. To learn more about blogging and internet marketing, stay tuned to this blog. You can reach Chicago's best social media marketing company, Katz Recruiters and Organic Ranking Systems at 630.269.3725