Illinois Boutiques | Glen Ellyn | Small Town Big Heart!

Video SEO by Katz Recruiters, Inc. Online reputation management and community engagement. Rachael@KatzRecruiters.com 630.269.3723 Raise your business' online profile.

Glen Ellyn has small town charm and blocks of unique boutiques, jewlery, clothing, spas, restaurants, flower shops, antiques, home furnishings, furniture and award winning restaurants. Come see the town you wished you grew-up in. To find out more or to schedule a shopping expedition, email Sue@PaisleyonMain or call 630-790-2735

Glen Ellyn Boutique, Paisley on Main hosted an amazing fundraiser event for breast cancer research. The disease that effects millions of women each year hit close to home for Sue, the events organizer when her mother was diagnosed. The event was held at everyone's favorite comfort food cafe, Honey.

Heidi Floyd, the Vera Bradley Foundation for Breast Cancer's Development Ambassador and a former Glen Ellyn resident shared her story of hope and survival to a captivated crowd. Heidi shared with grace and humor, her incredible story of surviving cancer, undergoing chemotherapy treatment throughout her pregnancy, and finishing just 2 weeks before her little boy was born.

Her story of survival in the face of desperate odds, and her faith journey will inspire and reaffirm your own faith. "God has truly Blessed me in so many ways!" states Heidi.

In true Glen Ellyn spirit, the event featured prizes, giveaways and raffle items from local retailers, including Cosmos Beauty Bar, Tap House Grill, Cabernet & Co, Georgia Rae, Cheveux, Knickers and Shear Pandemonia, Renaissance Art Studio, Tiddlywinks and Scallywags, Bundles of Books & Gifts, Adornments, Ali Kat and Paisley on Main.

Video SEO by Katz Recruiters, Inc. Online reputation management and community engagement. Rachael@KatzRecruiters.com 630.269.3723 Raise your business' online profile.

Glen Ellyn Blog Presentation | 630.269.3723

Glen Ellyn Blog Presentation

Musick Loss Management, Inc. | Chicago's #1 Public Adjustment Firm

Online Reputation Management Do's and Don'ts | Katz Recruiters Chicago | Musick Loss Management

Dos and Don’ts of Online Reputation Management for Business:

1. Don’t pay money to remove a comment! This is like paying for hostages, it’ll only make you a target for further extortion.

2. Do monitor what’s being said about your company. What you don’t know can hurt you. Frequently search for relevant keywords on Google such as your company name.

3. Don’t rush to respond on the host site. It can call attention to the offending comment and make it more likely to come up on search results.

4. Do respond to complaints and concerns. Silence is as good as admitting guilt.

5. Don’t engage in unprofessional behavior. Remember that prospective clients will be able to see how you conducted yourself and will judge you accordingly.

6. Do use video to spread positive messages about your company. Video ranks quickly on search results. Video is also compelling and a great tool to engage target markets.

7. Don’t wait! These reviews won’t go away on their own. Online, reputations can be easily destroyed, due to the lasting, semi-permanent nature of the internet.

8. Do produce and distribute branded informational, educational or entertaining content that is relevant to your target market. Providing content on a regular basis makes the chance of a bad review ranking in the top search results less likely.

9. Don’t hire a company who promises a quick fix. Reputation Management is an ongoing process. There are techniques that can produce fast results but without an ongoing comprehensive online reputation management strategy , the problem will return.

10. Do call Katz Recruiters for a free analysis of your web presence 630.269.3723 or send us an e-mail and include your name and contact information to info@katzrecruiters.com.



Learn more about Musick Loss Management
http://fireclaimshelp.com/

Online Reputation Promblems | How Do You Know When You've Got Them?

YOU HAVE AN ONLINE REPUTATION PROBLEM IF…

1.You don’t have a website

2.You have a website that isn’t optimized for the search engines

3.Your website is not updated on a frequent basis

4.Negative reviews appear in the first 20 search results on Google for the name of your company

5.You don’t know what information is out there about your company or you’re not actively working to promote your company’s message online

Rip-Off Report hides behind Section 230 of the Communications Decency Act

Online Complaints and Bad Reviews | Big Trouble for Small Business Part I

Online Complaints and Bad Reviews | Big Trouble for Small Business Part I


The Digital Scarlett Letter

Is your business being trashed by a bad online review? Is the complaint false? Do you suspect a competitor or former employee is behind it? Does the bad review come up on the first page of Google’s search results for your company name? You may feel like strangling someone but don't! Count to 10 and step away from the computer.

Mr. Angry Pants and The Self Fulfilling Prophecy

If your business has nothing to hide then the last thing you want to do is overreact and confirm that you really are a jerk. Conduct yourself with dignity and behave as if prospective clients or customers are watching ... because they are!

WHAT NOT TO DO...
Below we've included select quotes from a rebuttal we saw posted on a customer complaint site. Although an extreme example of total stupidity, the internet is full of business responses gone wrong. The author of this post claims to be a former service manager who is very passionate about the auto repair business in question. What we know for sure about George is that he can’t spell, loves the caps lock, has a mouth like a truck driver and would probably benefit from an anger management program or sedative. The names of places have been changed because we don’t want George pissed at us!

Title: "CHEAP AND CHRONIC COMPLAINERS NEVER SEIZE , DO THEY??"

“DEAR OWNER
IF YOUR BROTHER IN LAW WAS A MECHANIC , WHY THE HELL DIDN'T YOU TAKE YOUR CAR TO HIM IN THE FIRST PLACE TO GET IT FIXED??MAYBE BECAUSE HE WAS A BACK ALLEY MECANIC AND YOU WERE AFRAID HE WOULD F** IT UP??”

“AND IF YOU WERE SUCH AN INFORMED AND QUALITY CONCERNED CONSUMER , WHY THE FUCK DIDN'T YOU TAKE YOUR CAR TO THE DEALER WHERE YOU MOST LIKELY WOULD HAVE GOTTEN A HIGHER PRICE QUOTE AND WOULD NOT PIPPED A SQUEAK.”

AN EDUCATED CONSUMER AND NOT A PISS-A** CONSTANT COMPLAINER THAT COMPARES APPLES TO ORNAGES AND SCREAMS BLOODY MURDER TO MUSK HIS INABILITY TO FUNCTION AS AN EDUCATED HUMAN BEING, WOULD HAVE ASKED FOR AN ESTIMATE AND THEN COMPARED THE TOTAL WORK (WITH BLANK BRAND PARTS) TO OTHER FACILITIES (LIKE DEALERS OR CHAIN REPAIR SHIOPS) …“

BUT NO. YOU THOUGHT BY CALLING YOUR BACK ALLEY MECHANIC IN-LAW AND GETTING PARTS FROM PEP BLANK OR AUTOBLANK AND DOING THE JOB YOURSELF IS COMPARABLE TO WHAT THE REPAIR FACILITIES LIKE BLANK'S SHOULD CHARGE. GROW THE F* UP…”

“TO WRAP-UP… THE CUSTOMER ALWAYS WAS AND I AM SURE STILL IS THE N#1 PRIORITY AT BLANKS'S AND KNOWING HOW THE OWNERS WERE ALWAYS READY TO TAKE OUR HEADS OFF(ALL STORE MANAGERS) IF WE DID NOT TAKE CARE THE CUSTOMERS, I FIND THIS PERSONS STORY A FICTION ONE.

-GEORGE”

All I have to say is… DON’T BE THAT GUY! PLEASE, DON’T BE THAT GUY!

Call Katz Recruiters, Chicago for help! 630.269.3725

Reputation Management for Scumbags?

No thanks! Before I gloated over having buried a Rip Off Report for our client, I should have better explained where I stand on working with scumbags. I won't do it. I have no interest in cleaning up after a company that behaves badly. Our client in this case had 1 rip off report and no complaints with the BBB. We spent considerable time with our client, company employees and customers and were confident that this rip off report was unfairly ruining his online reputation. If you do enough business someone is bound to get upset at some point in time. Why should that one person have the power to put a permanent digital scarlet letter on that company? If you are in business and treat people wrong, the world will hear about it online and reputation management will cost more than it would to change your ways! Call Katz Recruiters to find out more about reputation management 630.269.3723

Internet Reputation Management | The Rip Off Report Saga | Conclusion

We are the champions my friends!
Katz Recruiters | Organic Ranking Systems, Chicago
Social Media Marketing
630.269.3725

The monkey's off our back. It has been more than a week and the Rip Off Report that wouldn't go away is safely buried in the black hole of Google's search results. May it never rear its ugly head again! Want proof? Check this out!

Boo-Ya!

Tell them what they want to hear. The key to reputation management is making sure to actively promote your business message online. If you're not talking about your company, who is? For the most part the only people who care enough to write about a business online are the ones with an ax to grind. Businesses can not afford to ignore their online presence. The internet is the way of the world and what is said online exists as a fragment of information forever associated with your business.

Drown out the bad review nazi. It is said that the answer to hate speech is more speech. The same can be said about bad online reviews. Write articles, update your website frequently, use the power of video to create a buffer. If there is enough "on message" content online then the occasional bad review won't sting so much.

A bad review is like a gangrenous leg wound. You'll either treat it or chop it off. And most likely you aren't going to change the name of your business. You have worked hard to develop a good word of mouth reputation and recognizable branding. Do not let bad online reviews or misinformation go unchallenged. Chances are that if you've seen it so have your prospective clients and customers.

Call off the dogs before you get bitten. When you read a negative review or comment about your company on the web, it is natural to get really pissed off. Take a deep breath, count to ten, have a drink but don't cause more damage to your reputation by reacting out of anger. Think strategically. Do not attack. Always take the high road and emphasize what your business has to offer.

To learn more or for help with your online reputation, call Katz Recruiters | Organic Ranking Systems, Chicago @ 630.269.3723

Organic Ranking Systems | Introduction | Part 1

Reputation Management | Removing Bad Reviews | Rip Off Report | Post 2

Today I was with my client who is having problems with Rip Off Report. Due to the high ranking video responses we created to counter the destructive effects of the false accusations lodged with or by ROR, a disturbing development leaves me no choice but to go silent on this issue for now. I will complete my earlier post as soon as I am allowed to do so.

What I can say is that companies must actively manage their online reputation. Silence is as good as admitting guilt. Do not let others define who you are. Be proactive, consistent and aggressive when it comes to your online reputation. If you have a bad review online and need advice, feel free to e-mail me @ Rachael@KatzRecruiters.com