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Skype: Mighty.Talent

Phone: 630.269.3725

Location: Chicago, IL.

Tuesday, March 24, 2009

National Press for Local Retailer

Janet Avila, owner of String Theory Yarn Company was reading an article about best practices in social media marketing in Yarn Market News, a major trade magazine in her industry. She was surprised to discover that video work her shop has done with Rachael Dror of was featured! The full article will be available on To see other Glen Ellyn businesses utilizing web 2.0 tools, visit

Social Studies 2.0
By Leslie Petrovski
March 2009

“To keep customers in the loop, String Theory Yarn Company in Glen Ellyn, Illinois,
posted a YouTube ”video” of still photographs that featured knit fashions from the
store’s 2008 fashion show- a video that was repurposed on the shop’s blog.

The store has also kept its community informed of new yarn arrivals with a blog-
featured slideshow from slide, a site where users can create and share their own
slide presentations.”

Sisters Work to Benefit Merchants Online, the brainchild of Rachael Dror gets press. promotes small and mid-sized business' through social media marketing, video SEO and local search optimization.