National Press for Local Retailer

Janet Avila, owner of String Theory Yarn Company was reading an article about best practices in social media marketing in Yarn Market News, a major trade magazine in her industry. She was surprised to discover that video work her shop has done with Rachael Dror of www.GlenEllynite.com was featured! The full article will be available on www.GlenEllynite.com. To see other Glen Ellyn businesses utilizing web 2.0 tools, visit http://www.youtube.com/user/OnlineReputation



YARN MARKET NEWS
Social Studies 2.0
By Leslie Petrovski
March 2009


“To keep customers in the loop, String Theory Yarn Company in Glen Ellyn, Illinois,
posted a YouTube ”video” of still photographs that featured knit fashions from the
store’s 2008 fashion show- a video that was repurposed on the shop’s blog.

The store has also kept its community informed of new yarn arrivals with a blog-
featured slideshow from slide, a site where users can create and share their own
slide presentations.”