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Email: RachaelDror@hotmail.com

Skype: Mighty.Talent

Phone: 630.269.3725

Location: Chicago, IL.

Thursday, December 4, 2008

How to Stop YouTube Related Videos on Your Blog

Seriously, what is wrong with YouTube?

If you use video on your blog then you know what I am talking about... not so related "related videos"! How does a drunk chick in Mexico relate to a small town Christmas event for families? I don't see the connection but YouTube does.

I have been working on a blog for a small conservative town outside of Chicago. It was quite a coup to get local businesses and organizations on board with the whole social media/blogging thing. At 10:30 pm last night I got a call from a very angry client demanding that I remove porn from her site and from the community blog. It took me a second to understand what she was talking about. Although I didn't see the smut firsthand, I did see completely unrelated content popping up in the embedded YouTube player once the blog video stopped playing. We are using a new Revolution template for our sites and it seemed to block YouTube's related videos. This week for some reason the blog videos began to display them and they were most inappropriate!

I immediately called our trusted wordpress developer who knows everything. He suggested that we switch video sharing sites to Vimeo or Viddler but the thought of reuploading my 30+ videos to a new site was really depressing.

As my favorite fortune cookie saying goes, "when one must, one can", I stayed up into the wee hours desperately looking for a solution. I read post after post from people in the same situation. One article showed how to manipulate the embed code but that didn't work. My ah ha moment came at around 1 am when I noticed the small blue circular icon next to the embed code on YouTube. Before you copy the embed code, click the icon and check "disable related videos"!

Yes, it is that simple! This is a brand new feature offered by YouTube in response to the many complaints they have received concerning related videos. In the future I will use vimeo or viddler instead of YouTube just to be safe and because I now hate YouTube!

Dear Client,
If you are listening... I did not put porn on your site nor am I making money from the related videos that appeared on your site! I agree that a drunk girl in Mexico has nothing to do with carriage rides and Christmas cookies. THANKS A LOT YOUTUBE!

www.GlenEllynite.com

Tuesday, November 4, 2008

Video SEO Chicago | Do It Yourself Online Marketing for Small Business

Small businesses do not need a big budget to have a big impact online. I truly believe that strategy, creativity and persistence beat big ad budgets every time!

Recipes for Online Marketing Success:

Viral Video Soup |

Ingredients:

1 digital video camera (mini dv tapes)

1 video editing software (you can buy a consumer editing program for under $50)

10 video sharing accounts

1 good idea

5 keywords

1 awesome description


Stay tuned for cooking instructions!

Sunday, September 28, 2008

Monday, September 22, 2008

Illinois Boutiques | Glen Ellyn | Small Town Big Heart!



Video SEO by Katz Recruiters, Inc. Online reputation management and community engagement. Rachael@KatzRecruiters.com 630.269.3723 Raise your business' online profile.

Glen Ellyn has small town charm and blocks of unique boutiques, jewlery, clothing, spas, restaurants, flower shops, antiques, home furnishings, furniture and award winning restaurants. Come see the town you wished you grew-up in. To find out more or to schedule a shopping expedition, email Sue@PaisleyonMain or call 630-790-2735

Glen Ellyn Boutique, Paisley on Main hosted an amazing fundraiser event for breast cancer research. The disease that effects millions of women each year hit close to home for Sue, the events organizer when her mother was diagnosed. The event was held at everyone's favorite comfort food cafe, Honey.

Heidi Floyd, the Vera Bradley Foundation for Breast Cancer's Development Ambassador and a former Glen Ellyn resident shared her story of hope and survival to a captivated crowd. Heidi shared with grace and humor, her incredible story of surviving cancer, undergoing chemotherapy treatment throughout her pregnancy, and finishing just 2 weeks before her little boy was born.

Her story of survival in the face of desperate odds, and her faith journey will inspire and reaffirm your own faith. "God has truly Blessed me in so many ways!" states Heidi.

In true Glen Ellyn spirit, the event featured prizes, giveaways and raffle items from local retailers, including Cosmos Beauty Bar, Tap House Grill, Cabernet & Co, Georgia Rae, Cheveux, Knickers and Shear Pandemonia, Renaissance Art Studio, Tiddlywinks and Scallywags, Bundles of Books & Gifts, Adornments, Ali Kat and Paisley on Main.

Video SEO by Katz Recruiters, Inc. Online reputation management and community engagement. Rachael@KatzRecruiters.com 630.269.3723 Raise your business' online profile.

Thursday, September 11, 2008

Video SEO | A Super CAMPy Video




It's the makeup of the future! www.CAMPCOSMETICS.com, only the cool chicks know about this sweet secret but in 2009 CAMP COSMETICS will be a household name. See what Page Six and Perez Hilton are talking about. 630.545.CAMP
Video SEO by Chicago based Organic Ranking Systems, a division of Katz Recruiters.

Thursday, September 4, 2008

Rip-Off Report and Musick Loss Management, Inc | Important Info. For Business .

While working with Musick Loss Management, Inc. I found this excellent article about Rip-Off Report. It examines the legal aspects of dealing with this site and others like it. This is a must read for every small and medium sized business!

RIP-OFF REPORT:

“It is no secret that RipOff Report has been widely and universally accused of promulgating defamatory content and then extorting money from the victims of the very libel it publishes. This business model has made RipOff Report the subject of many lawsuits.” SOURCE: http://www.seomoz.org/blog/the-anatomy-of-a-ripoff-report-lawsuit

Tuesday, September 2, 2008

Musick Loss Management | Do Google Maps Help in SEO?

Musick Loss Management, Chicago's premiere public adjustment firm has hired Katz Recruiters to manage its online reputation. We are trying new tactics in dealing with a variety of reputation issues. Recently we have begun to experiment with Google Maps. Katz Recruiters wants to hear from you! Do Google Maps help with search engine optimization? Check out our map for Musick Loss Management...

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Monday, September 1, 2008

Online Reputation Management Do's and Don'ts | Katz Recruiters Chicago | Musick Loss Management

Dos and Don’ts of Online Reputation Management for Business:

1. Don’t pay money to remove a comment! This is like paying for hostages, it’ll only make you a target for further extortion.

2. Do monitor what’s being said about your company. What you don’t know can hurt you. Frequently search for relevant keywords on Google such as your company name.

3. Don’t rush to respond on the host site. It can call attention to the offending comment and make it more likely to come up on search results.

4. Do respond to complaints and concerns. Silence is as good as admitting guilt.

5. Don’t engage in unprofessional behavior. Remember that prospective clients will be able to see how you conducted yourself and will judge you accordingly.

6. Do use video to spread positive messages about your company. Video ranks quickly on search results. Video is also compelling and a great tool to engage target markets.

7. Don’t wait! These reviews won’t go away on their own. Online, reputations can be easily destroyed, due to the lasting, semi-permanent nature of the internet.

8. Do produce and distribute branded informational, educational or entertaining content that is relevant to your target market. Providing content on a regular basis makes the chance of a bad review ranking in the top search results less likely.

9. Don’t hire a company who promises a quick fix. Reputation Management is an ongoing process. There are techniques that can produce fast results but without an ongoing comprehensive online reputation management strategy , the problem will return.

10. Do call Katz Recruiters for a free analysis of your web presence 630.269.3723 or send us an e-mail and include your name and contact information to info@katzrecruiters.com.



Learn more about Musick Loss Management
http://fireclaimshelp.com/

Sunday, August 31, 2008

Online Reputation Promblems | How Do You Know When You've Got Them?

YOU HAVE AN ONLINE REPUTATION PROBLEM IF…

1.You don’t have a website

2.You have a website that isn’t optimized for the search engines

3.Your website is not updated on a frequent basis

4.Negative reviews appear in the first 20 search results on Google for the name of your company

5.You don’t know what information is out there about your company or you’re not actively working to promote your company’s message online

Sunday, August 17, 2008

The 2nd Social Media Video for CAMP | Katz Recruiters | Chicago

Michael Perich has been formulating this luxurious brand of concentrated botanicals and miracle make-up for over 13 yrs. Michael has worked for top cosmetic companies throughout his illustrious career. Tired of products full of filler and an emphasis on selling, Perich created CAMP COSMETICS to provide high quality products that clients actually benefit from. Visit www.campcosmetics.com to view his exclusive collections!


Saturday, August 16, 2008

Animation | Super CAMP | Katz Recruiters | Chicago

Katz Recruiters created this animation (minus the SFX) for CAMP COSMETICS' 2nd social media video. The entire video will be available tomorrow. CAMP COSMETICS is using video sharing sites to promote the launch of Collection Lepore due out next month.






www.campcosmetics.com

Thursday, August 14, 2008

Online Complaints and Bad Reviews | Big Trouble for Small Business Part I

Online Complaints and Bad Reviews | Big Trouble for Small Business Part I


The Digital Scarlett Letter

Is your business being trashed by a bad online review? Is the complaint false? Do you suspect a competitor or former employee is behind it? Does the bad review come up on the first page of Google’s search results for your company name? You may feel like strangling someone but don't! Count to 10 and step away from the computer.

Mr. Angry Pants and The Self Fulfilling Prophecy

If your business has nothing to hide then the last thing you want to do is overreact and confirm that you really are a jerk. Conduct yourself with dignity and behave as if prospective clients or customers are watching ... because they are!

WHAT NOT TO DO...
Below we've included select quotes from a rebuttal we saw posted on a customer complaint site. Although an extreme example of total stupidity, the internet is full of business responses gone wrong. The author of this post claims to be a former service manager who is very passionate about the auto repair business in question. What we know for sure about George is that he can’t spell, loves the caps lock, has a mouth like a truck driver and would probably benefit from an anger management program or sedative. The names of places have been changed because we don’t want George pissed at us!

Title: "CHEAP AND CHRONIC COMPLAINERS NEVER SEIZE , DO THEY??"

“DEAR OWNER
IF YOUR BROTHER IN LAW WAS A MECHANIC , WHY THE HELL DIDN'T YOU TAKE YOUR CAR TO HIM IN THE FIRST PLACE TO GET IT FIXED??MAYBE BECAUSE HE WAS A BACK ALLEY MECANIC AND YOU WERE AFRAID HE WOULD F** IT UP??”

“AND IF YOU WERE SUCH AN INFORMED AND QUALITY CONCERNED CONSUMER , WHY THE FUCK DIDN'T YOU TAKE YOUR CAR TO THE DEALER WHERE YOU MOST LIKELY WOULD HAVE GOTTEN A HIGHER PRICE QUOTE AND WOULD NOT PIPPED A SQUEAK.”

AN EDUCATED CONSUMER AND NOT A PISS-A** CONSTANT COMPLAINER THAT COMPARES APPLES TO ORNAGES AND SCREAMS BLOODY MURDER TO MUSK HIS INABILITY TO FUNCTION AS AN EDUCATED HUMAN BEING, WOULD HAVE ASKED FOR AN ESTIMATE AND THEN COMPARED THE TOTAL WORK (WITH BLANK BRAND PARTS) TO OTHER FACILITIES (LIKE DEALERS OR CHAIN REPAIR SHIOPS) …“

BUT NO. YOU THOUGHT BY CALLING YOUR BACK ALLEY MECHANIC IN-LAW AND GETTING PARTS FROM PEP BLANK OR AUTOBLANK AND DOING THE JOB YOURSELF IS COMPARABLE TO WHAT THE REPAIR FACILITIES LIKE BLANK'S SHOULD CHARGE. GROW THE F* UP…”

“TO WRAP-UP… THE CUSTOMER ALWAYS WAS AND I AM SURE STILL IS THE N#1 PRIORITY AT BLANKS'S AND KNOWING HOW THE OWNERS WERE ALWAYS READY TO TAKE OUR HEADS OFF(ALL STORE MANAGERS) IF WE DID NOT TAKE CARE THE CUSTOMERS, I FIND THIS PERSONS STORY A FICTION ONE.

-GEORGE”

All I have to say is… DON’T BE THAT GUY! PLEASE, DON’T BE THAT GUY!

Call Katz Recruiters, Chicago for help! 630.269.3725

Monday, August 11, 2008

Reputation Management for Scumbags?

No thanks! Before I gloated over having buried a Rip Off Report for our client, I should have better explained where I stand on working with scumbags. I won't do it. I have no interest in cleaning up after a company that behaves badly. Our client in this case had 1 rip off report and no complaints with the BBB. We spent considerable time with our client, company employees and customers and were confident that this rip off report was unfairly ruining his online reputation. If you do enough business someone is bound to get upset at some point in time. Why should that one person have the power to put a permanent digital scarlet letter on that company? If you are in business and treat people wrong, the world will hear about it online and reputation management will cost more than it would to change your ways! Call Katz Recruiters to find out more about reputation management 630.269.3723

Wednesday, August 6, 2008

Internet Reputation Management | The Rip Off Report Saga | Conclusion

We are the champions my friends!
Katz Recruiters | Organic Ranking Systems, Chicago
Social Media Marketing
630.269.3725

The monkey's off our back. It has been more than a week and the Rip Off Report that wouldn't go away is safely buried in the black hole of Google's search results. May it never rear its ugly head again! Want proof? Check this out!

Boo-Ya!

Tell them what they want to hear. The key to reputation management is making sure to actively promote your business message online. If you're not talking about your company, who is? For the most part the only people who care enough to write about a business online are the ones with an ax to grind. Businesses can not afford to ignore their online presence. The internet is the way of the world and what is said online exists as a fragment of information forever associated with your business.

Drown out the bad review nazi. It is said that the answer to hate speech is more speech. The same can be said about bad online reviews. Write articles, update your website frequently, use the power of video to create a buffer. If there is enough "on message" content online then the occasional bad review won't sting so much.

A bad review is like a gangrenous leg wound. You'll either treat it or chop it off. And most likely you aren't going to change the name of your business. You have worked hard to develop a good word of mouth reputation and recognizable branding. Do not let bad online reviews or misinformation go unchallenged. Chances are that if you've seen it so have your prospective clients and customers.

Call off the dogs before you get bitten. When you read a negative review or comment about your company on the web, it is natural to get really pissed off. Take a deep breath, count to ten, have a drink but don't cause more damage to your reputation by reacting out of anger. Think strategically. Do not attack. Always take the high road and emphasize what your business has to offer.

To learn more or for help with your online reputation, call Katz Recruiters | Organic Ranking Systems, Chicago @ 630.269.3723

Monday, August 4, 2008

Video | Powerful SEO Tool | Lepore Line Launch

Katz Recruiters and Organic Ranking Systems is helping CAMP COSMETICS launch its new Lepore Line in September! Video is an excellent tool for SEO. Watch our social media video campaign over the next few weeks to see how it's done! Strategy and creativity beat big ad budgets every time! Call Us to discover how social media can benefit you! 630.269.3723 (Leah)


Monday, July 28, 2008

Social Media for Business | Chicago | 630.269.3725

Chicago Chiropractor Uses Social Media to Promote Alternative Health Care for Children. Visit www.backstromwellness.com



Thursday, July 24, 2008

Reputation Management | Removing Bad Review | Rip Off Report | Post 3

Organic Ranking Systems, Chicago 630.269.3725
Update: I was ready to drink champagne two nights ago when to my surprise I searched Google for my client's company name (as I do obsessively throughout the day) and there was no rip off report! The SEO gods had answered my prayers. My client and I spoke later on and basically he called me his hero. My mother-in-law has instilled in me an irrational impulse toward superstition so I said hamsa hamsa hamsa, kine hora while simultaneously knocking on wood under a horseshoe. At 6am the next morning I checked Google again and...


Stay tuned for the next installment to hear more about my struggle for justice against the digital scarlet letter... review sites that abuse their power and shame good businesses!

Rachael@katzrecruiters.com

Defend Your Reputation Online! | Musick Loss Management Fights Back


Rip Off Report: IMMORAL ACTS AGAINST Musick Loss Management, Inc. Public Adjustment Company from Mark Musick on Vimeo.

Thursday, July 17, 2008

Organic Ranking Systems | Introduction | Part 1

Reputation Management | Removing Bad Reviews | Rip Off Report | Post 2

Today I was with my client who is having problems with Rip Off Report. Due to the high ranking video responses we created to counter the destructive effects of the false accusations lodged with or by ROR, a disturbing development leaves me no choice but to go silent on this issue for now. I will complete my earlier post as soon as I am allowed to do so.

What I can say is that companies must actively manage their online reputation. Silence is as good as admitting guilt. Do not let others define who you are. Be proactive, consistent and aggressive when it comes to your online reputation. If you have a bad review online and need advice, feel free to e-mail me @ Rachael@KatzRecruiters.com

Wednesday, July 16, 2008

Remove Rip Off Reports| How to Manage Your Online Reputation

Organic Ranking Systems | Lessons Learned About Rip Off Report | Post 1

I first encountered Rip Off Report while working with a client who wanted to do something about a bad review his company received online. Since I have successfully dealt with reputation management issues in the past, I assumed that this one would be no different. I was wrong. Rip Off Report is a site with serious authority. My client had a static website and no information on the web about his company. For three years the only thing that would come up on a Google search for his company name was Rip Off Report.

This is a company who has loyal customers and zero complaints against it with the Better Business Bureau. I knew that using social media marketing tools and outputting good content that represents what the company is all about was not going to be enough to bury Rip Off. Oh, I should mention that my client first looked into Rip Off Report's policy on removing false and damaging reports. It is shocking but a business can only defend itself with a rebuttal (which is not a good idea because like in my client's case this meant that now rip off report ranked number one and number two when searched on Google) or pay to join Rip Off Report's own Corporate Advocacy Program where the business owner must accept responsibility, reimburse the customer and pay Rip Off an unknown but supposedly steep fee. Doesn't this seem like extortion? It certainly isn't ethical but it is legal.

I consulted a colleague of mine who's opinion on ethical matters I trust very much, Lynn Brewer. You know Ms. Brewer as "The Enron Whistleblower". She is also the author of books including;
Confessions of an Enron Executive: A Whistleblower's Story, Managing Risks for Corporate Integrity: How to Survive an Ethical Misconduct Disaster and many others. Lynn commented about our situation with Rip Off Report,

"
Sadly, opinion has replaced fact which can cause great distress. I know that there is Freedom of Speech but there are plenty of court cases beginning to create some precedence for “cyberbulling”. I would agree that this appears to be “extortion”. I would contact the Attorney General of the state where ripoffreport.com is located."

She also recommended a book by Daniel Solove, titled “The future of reputation: gossip, rumor, and privacy on the internet”.

Stay tuned for a review of "The future of reputation: gossip, rumor, and privacy on the internet" and for the solution to our Rip Off Report problem.

Chicago Rip Off Report | Social Media Marketing | Reputation Management

Social Media Marketing in Chicago | Backstrom Chiropractic on YouTube

Organic Ranking Systems | Musick Loss Management

Our clients come from every industry and field. One of our recent projects is for a public adjustment firm in Chicago. We have utilized video to promote their services and reputation. Check them out at www.fireclaimshelp.com

When we first started working with MLM, they had a static website that didn't even give their phone number. In three weeks we have established a web presence for the company. They are ranking on Google for some of their top keywords and their message is spreading via the videos we've placed on video sites including; youtube, dailymotion and many more. To learn more about blogging and internet marketing, stay tuned to this blog. You can reach Chicago's best social media marketing company, Katz Recruiters and Organic Ranking Systems at 630.269.3725