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Saturday, June 6, 2009

Hiring a Search Engine Marketing Firm | Watch for These Red Flags!

Search Engine Optimization is important for growing your business online. There are many companies that provide SEO services but they are not all equal! If you don't know what to look for in a SEO company or consultant, there's a good chance that you'll end up wasting time and money!

3 Red Flags |

1. Directory Registration | Search Engine Optimization techniques change constantly. Google used to place value on site registered with online directories. No more! If an SEO company includes directory registration in their proposal or as an additional service, you know that their strategy is stale!

2. We Rank 1st for "KEYWORD" |It's great if a SEO company comes up on the first page of Google for specific keywords but it isn't always an indication that they are good at what they do. Ask to see examples of work they've done for clients. I've investigated many SEO companies and have found that scammers often rely on their own keyword ranking to sell services to unsuspecting customers.

3. Outsourcing | You get what you pay for! Ask the SEO company if they do their work onsite. If they use resources from other countries you can be sure that quality will be compromised! I was once an outsource fan- it's cheap, it's fast. Be especially aware of copywriting and linking done overseas.
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