You have so many choices when it comes to marketing your products and services online and choosing the right ones for your goals and budget can be overwhelming. Before you waste money on costly PPC or put time into a blog, start by defining your objectives.
Define your goals |
What do you want your online marketing efforts to do for you?
- Brand Recognition
- Online Sales
- Reputation Management
- Engage Current and Prospective Customers
- Drive Site Traffic
- Convert Existing Site Traffic to Sales or Inquiries about your product or service
- Recruit Employees
Who is your target market?
- Age
- Sex
- Location
- Interests
- How Does Your Target Market Use the Internet
What is your monthly advertising budget?
- TV
- Internet
- Other
What are your top competitors doing and is it working?
- List Top 5 Competitors
- What Do They Spend on Internet Marketing Monthly?
- What Methods Are They Using? PPC, Blogging, SEO?
If you are able to tell your prospective SEO company what you need and who you are, they should be able to get down to business. Not all SEO companies are equal. I will post a questionnaire for use in sourcing internet marketing providers.
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